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Media Mix: Ad Age Magazine A-List 2012

Ad Age confirmed there is much to celebrate about magazines these days by announcing their  “A-List” for 2012!  In a time when most news about print is focused on declining circulations, these...

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Digital DNA: Issue #73

Traditional Media Can Drive Social Media Conversations TV ad campaigns with a large presence on TV, like the current Microsoft Windows 8 campaign, can drive social mentions on popular social sites...

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Research Recap: Issue #39

A few of us Haworthians sat in on a presentation hosted by Ad Age yesterday that featured data from Kantar Media. Despite the fact it was a sales presentation for Kantar’s suite of products, it...

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